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DESIGN . EVENTS . MARKETING . ART . COMMUNITY . OUTREACH
Jaymii L. Liehr
Copyright 2011 • JaymiiLiehr.com • All rights reserved
Herbalist Certification • 2007
NCB School of Herbalism & Holistic Health
Online and in-person, 680 hours
Based in Clarksville, TN
Herbal Medicine Apprenticeship • 1998 - 2000
Ralph Shelton, Master Herbalist
Deep Woods Herbal Research, Inc
Holly Hill, FL
AS Interior Design • 1995 Daytona State College
Daytona Beach, FL
Holding Vision, Holding Space
I'm a settler on the the land of the Miccosukee, Seminole, and Timucua peoples, also known as Daytona Beach, FL. I also shelter in Asheville, NC, in the mountains of the Eastern Band of the Cherokee peoples.
Current Project
Copyright 2011• Jaymii Liehr • All Rights Reserved
Jaymii Liehr
315.921.2619 Jaymii@JaymiiLiehr.com
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OM Sanctuary Advisory Board 2013 - 2015 • Asheville, NC
International Interior Design Association (IIDA) Professional Member 1995 - 2005 • Orlando, FL
American Society of Interior Designers (ASID) Professional Member 1995 - 2003 • Orlando, FL
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These kind words reflect what I aim to offer every organization: grounded presence, calm coordination, and an experience that feels both supported and seamless from start to finish.
Bio
Jaymii Liehr is a lifelong artist, former interior designer, and seasoned event producer with over three decades of experience in retail, design, and business management. She brings more than 25 years of expertise in producing and planning events, festivals, and conferences, with a special focus on intentional, community-centered, and transformational gatherings.
As co-founder of two now-retired independent ventures—Sparrow Junction, LLC, a development and management firm with clients across Western North Carolina, Florida, and Costa Rica; and Samadhi Productions, LLC, a holistic event production company—Jaymii built a career at the intersection of art, business, and wellness. Her work included facilitating healing retreats, curating sacred spaces, and supporting visionary leaders in bringing their missions to life.
In addition to event production, Jaymii excels at guiding new and evolving businesses through the foundational phases of growth. She offers a rare blend of creative direction and practical systems-thinking—helping clients shape brand identity, develop voice and messaging, design essential documentation and collateral, and establish the operational infrastructure needed before a business opens its doors.
Jaymii’s collaborations span respected organizations and renowned individuals, including Naropa University, Yoga Journal, Omega Institute, ABC Carpet & Home, AC Entertainment, Michael Franti & Spearhead, STS9, Jane Fonda, Michael Moore, Robert F. Kennedy Jr., Krishna Das, John Perkins, and Christopher Reeve.
Known for her grounded presence and intuitive leadership, Jaymii often holds compassionate space for individuals navigating high-stress or emotionally charged environments—whether backstage at a festival, onsite during a retreat, or within a team under pressure.
Her areas of expertise include:
• Artistic & creative direction
• Event production, planning, and management
• Vendor, artist, and talent acquisition and relations
• Volunteer solicitation, coordination, and management
• Contract negotiation, client services, and clear & effective communication
• Branding, copy development, and document creation
• Administrative operations and business development
From large-scale festivals to quiet launches, from sacred retreats to strategic business builds - my work bridges creativity, clarity, and care. I've had the honour of supporting visionaries, artists, and change-makers across many forms. These refections speak to the presence I bring to every collaboration.
As long as we're creating, we're cultivating meaning.
- Brené Brown